Search engine optimization
Sunday, September 19, 2010
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Search engine optimization - Indonesian Wikipedia, the free encyclopedia:
Search engine optimization
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Search engine optimization (English: Search Engine Optimization, commonly abbreviated as SEO) is a series done in a systematic process that aimed to increase the volume and quality of traffic traffic through search engines to web sites specified by utilizing the mechanism of work or algorithm, the search engine. The goal of SEO is to place a website on top position, or at least the first page of search results based on certain keywords that are targeted. Logically, a web site which occupies the top position on search results has a greater opportunity to get visitors.
In line with the growing utilization of Internet network as a media business, the need for SEO is also increasing. In the top position of search results will increase the chances of a web-based marketing company to get customers new. The opportunity was utilized a number of parties to offer search engine optimization services for companies who have a business base on the internet.
Table of contents |
History
According to Danny Sullivan, the term search engine optimization was first used on July 26 in 1997 by a message is spam is posted on Usenet. At that time the search engine algorithms is not too complex so it is easy to manipulate.
A preliminary version of the search algorithm is based entirely on information provided by the webmaster through the meta tag code on the html on their web site. Meta tags provide information about the content contained on a web page with a series of keywords (keywords). Some webmasters do by writing the keyword manipulation that does not comply with content sites that actually, so that search engines locate and rank among those sites. This causes search results to be inaccurate and result in losses for both search engines and internet users who expect information relevant and qualified.
Larry Page and Sergey Brin, two students of doctoral science computers University Stanford, trying to overcome these problems by building BackRub, a simple search engine that relies on mathematical calculations to rank web pages. Algorithm, called PageRank, a complex mathematical function of a combination between the computation amount of links that lead to a web page with an analysis of the quality of each link.
Based on the working principle of PageRank, in general we can say that web pages that get high ratings is that many web pages linked by other web pages. PageRank value will be higher if the web pages that lead to him also has a high quality. The value of a high-quality links from sites like Yahoo! or DMOZ can be valued higher than the combined value of one hundred links from low quality web sites.
BackRub is just the beginning. In 1998 Page and Brin founded Google , which is an advanced version of BackRub. In a short time Google gained a reputation and public trust of internet users because it succeeded in presenting a quality search results (not manipulated), fast, and relevant. PageRank then become standard both for another search engine as well as for webmasters who tried to make its website PageRank score as high as possible so that the highest position on the search results.
Webmasters and search engines
Since 1997 the company realized that several search engines [webmaster] (website manager) do everything to be indexed at the top of search results, including in ways that manipulative and illegal. Infoseek, one of the first generation search engines, doing repairs on their algorithms to prevent manipulation by "meta tags" are not relevant.
However, in some instances search engines also recognize the great economic value of the ranking of search results, and they sometimes have vested interests from other SEO firms. Some search engine companies to send representatives or be a guest at events held regularly SEO community.
Major search engines like Google and Yahoo! provides programs and guidance that enables webmasters to optimize their site indexed properly. Google provides applications Webmasters Tool (you must have an account on Google to see this tool) and introduce the sitemap based on the XML standard to them, while Yahoo! provide programs Site Explorer (must also be logged with the user account Yahoo! you) that allows webmasters to register a URL site, check the number on their web pages that have been indexed in a database Yahoo!, and view information on incoming links. However, a search engine does not tolerate SEO methods are manipulative and justifies all means.
Ethics and legality
PageRank system, although implementing a complex algorithm, later also no longer fully able to deal with tricks and manipulation. A number of webmasters and SEO practitioners have developed several methods that take advantage of the workings of PageRank for their clients web pages are ranked first in search results. Google has officially banned the use of some illegal techniques such as link farming, doorway pages, keyword stuffing, and auto-generated pages or scraper pages. Site or SEO services that remain menggunakanannya threatened to be removed from the index search.
The threat of Google and other search engines rather than just snapping. SEO services company with some of their clients who do not heed the ban is to receive a penalty that seriously because of their illegal actions. In 2005, Matt Cutts of Google says that the URL of an SEO firm called Traffic Power and their clients have been removed from the Google index for using illegal SEO techniques. Another well-known case is when Google in February 2006 to remove the company's web site BMW and Ricoh Germany from the list because of proven SEO methods are manipulative. BMW and Ricoh immediately apologized to Google and improve their site. Google then re-enter their web site into the search index. However, the scandal still leaves a bad image and embarrassing for both companies.
Under the official guide the search engines, SEO is not illegal techniques throughout the process follow the ethics and rules that exist. This is to ensure every web site obtain equal opportunity in search, and ranking was done by an objective, where the greatest role in determining the ranking of a web page is the quality and benefits for Internet users.
Prominent figures SEO
In addition to Google's founders Larry Page and Sergey Brin, some people become a respected figure as a reference and opinions about business and SEO search engine.
Danny Sullivan
Former journalist LA Times who founded the Web site Search Engine Watch highlights active business development and search engine technologies. He now actively writing and reportage on Search Engine Land.
Matt Cutts
Programmer and former employees of the NSA (National Security Agency), the United States who joined Google in 2001 and currently heads the team for handling spam Google. In addition to being an employee of Google, Matt Cutts is a blogger 's leading. The articles on his blog a reference SEO practitioners from around the world, because his blog is often the first source of any information on Google's search technology. Matt Cutts is often regarded as an unofficial spokesperson for Google.
Vannesa Fox
Former Google employee. Vannesa known among webmasters as a drafter, and programmer who heads the project Google Webmaster Central.
international marketing strategy
SEO service business and growing rapidly as the growth of the web, which led to a site should try harder to be addressed more easily found among the millions of visitors of other sites addresses from around the world who become competitors. The search engine is the main entrance, because Internet users are no longer able to memorize millions of websites, and instead they rely on search results from Google, Yahoo!, Ping, and other search engines.
Being at the top or at least the first page of search results for certain subjects to give a double advantage for the company marketing via the Internet:
- Opportunity of the prospective customers visiting their web sites become larger. This can lead to increased conversion rates from casual visitors into buyers.
- Place in the first search results give a good image and reputation for a site in the eyes of visitors.
Search engines generally do not seek profit directly from organic search results. Their revenues from ads displayed on the top or side of the organic search results. The less successful companies implement SEO strategies so that their website address is not in the top position in organic search results can still get visitors by advertising on the search engine.
At Google, advertising can be done through Google AdWords. Google AdWords implement mechanisms pay per click , or pay-per-click, meaning that for every ad clicked by visitors, advertisers will be charged, the amount of which varies depending on the auction (bidding) keywords to be done by the advertiser.
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